새벽
STORY

Named for the hour it keeps.

In Hongdae a night usually ends because the room closes, not because you're done. Saebyeok is a Hongdae Pub built the other way round.

  1. CHAPTER 01

    The name is the closing time.

    Saebyeok is the hour just before sunrise. It is also, literally, when this place closes — 4am the next morning every day except Saturday, and on Saturday not at all, because it runs a full 24 hours. We wanted a Hongdae Bar you don't have to leave when the last train goes, or when the second round turns into a third.

  2. CHAPTER 02

    Not bar snacks — a proper meal.

    Ten of the twenty-eight dishes on the board are stews — the largest section on it. Mille-feuille nabe, seafood soft-tofu, boneless samgyetang with scorched rice: things you would happily eat as dinner. So from opening through the evening this is a Hongdae Restaurant people come to for a meal, and after dark the exact same dishes become what you drink over. That is why there is only one menu, not a lunch one and a late one.

  3. CHAPTER 03

    The makgeolli is made here.

    Strawberry, omija and yuzu, made in house and poured in 1L or 500ml — the three the board groups under 手工 makgeolli. Beside them sit four fruit sojus, five highballs, and a shelf of coco-ades and teas with no alcohol in them at all. A Hongdae Pub should still have something on the board for the person who isn't drinking.

The back room under a sign reading “새벽월드 / DAWN WORLD”: orange walls hung with old film posters, fairy lights across the ceiling, low tables and round stools
The Blue Ribbon Survey 2025 × Kelly “Double Impact” decal: a Kelly bottle tied with a blue ribbon

RECOGNITION

Blue Ribbon Survey 2025 · Kelly “Double Impact” restaurant

The decal picking Saebyeok as a Blue Ribbon Survey × Kelly “Double Impact” restaurant is on the front of the shop. That is what the shop displays, and it is the only award this site claims.

  • 홍대 맛집
  • 홍대 술집
  • Hongdae Bar
  • Hongdae Pub
  • Hongdae Restaurant
  • hongdae bar open until 4am
  • hongdae late night restaurant
  • makgeolli bar hongdae
  • hongik university station restaurant
  • korean pub hongdae seoul
  • hongdae 24 hour restaurant
DirectionsCall us